Client
Far East Consortium
Architect
Cottee Parker Architects
Services
Video, Movie, Display + Online Sales App
West Side Place is an impressive residential and mixed-use development in Melbourne, Australia. It consists of five towers that redefine the city’s skyline, offering a range of luxurious living options. West Side Place offers retail and dining options within its premises, with a variety of boutiques, specialty stores, and gourmet restaurants available to residents. Residents enjoy a wide range of amenities, including a wellness centre with a fitness gym, spa, and indoor swimming pool. The development also includes landscaped gardens, outdoor terraces, and barbecue areas for socializing.
Scharp delivered the interactive Sales App for the launch of West Side Place Stage 2, partnering with Far East Consortium and YPM Group to create an all-encompassing digital sales tool. This versatile app is utilised both in the display suite and online, ensuring a seamless and consistent sales experience for customers, regardless of their location in Melbourne, interstate, or overseas. Our app technology was selected once again by Far East Consortium based on the outstanding performance of apartment sales for their Queens Wharf Tower project in Brisbane.
Lauren Sheldon, Head of Sales and Marketing Australia for Far East Consortium, commended our apps, stating, “Scharp’s impressive app for Queens Wharf Tower simplified the sales process so effectively that we decided to adopt the same approach for West Side Place.”









